The campaign
1seat4baby is the campaign developed by the creative mind of Baby Kish Group, to create a safest future for children in UAE by providing One Seat For Baby to ensure the protection while riding the car. With the aim of "Help us to make your kid safe", 1seat4baby campaign runs to support DUBAI EXPO 2020 and seeks participation from all public and private institutions to connect for the future road safety of children as it reaches year 2020.
Every 30 seconds, a child dies from a preventable accident such as motor vehicle crashes, fires, drowning and other severe injuries. Based on this fact, the campaign 1seat4baby is dedicated solely to prevent these injuries by recognizing that more children of age 14 and under die during accidents, therefore, their protection is the highest priority.
Every 30 seconds, a child dies from a preventable accident such as motor vehicle crashes, fires, drowning and other severe injuries. Based on this fact, the campaign 1seat4baby is dedicated solely to prevent these injuries by recognizing that more children of age 14 and under die during accidents, therefore, their protection is the highest priority.
Driven by passion, 1seat4baby campaign aims to stimulate changes in attitudes, behavior and the environment to promote child safety in UAE at its best. By providing one car seat for each baby in UAE, Baby Kish Group relies on developing injury prevention strategies that work in real world. It works on conducting public outreach and awareness campaigns.
5 E's
For children injury prevention in UAE, the comprehensive approach of 1seat4baby campaign is based on the established public health model of "5 E's": Education, Empowerment, Environment, Enactment and Evaluation. This proven science of injury prevention and control explains all initiatives of 1seat4baby campaign to protect all children in UAE during travel and make them safer.
Our work is to stimulate changes in attitudes, behavior, and the environment to promote road safety for children in UAE and using baby seats while riding the car. We rely on developing injury prevention strategies that are practicable for babies in real world. We conduct root activities and work towards strengthening safety measures for children while traveling. Our goals cover three key areas:
1. Education and Awareness
We have launched a massive awareness campaign for child safety both in government and private sectors of UAE. We are working closely with RTA, Dubai taxi, car manufacturer, rent a car, hospitals, maternity centers, pharmacies, kindergarten, schools, hotels, restaurants and community centers.
2. Use of Car Seats
The law for children road safety in UAE requires them to use correct child restraint system while travelling in cars until they are either 135cm in height or the age of 12 (which ever they reach first). After this they must use an adult seat belt. There are very few exceptions. It is the driver's responsibility to ensure that children under the age of 14 years are restrained correctly in accordance with the law.
3. Product Safety Standards
Being a parent means being prepared, especially when it comes to keeping your child safe. You must buy a car seat comprising quality and safe seat standards like:
- Engineering
- Side Impact Testing
- 2x Car Seat Standard
- Extreme Car Interior Temperature
- Tested
- Easy to Install
- Car Seat Expiration
- Child Health and Safety
Parents must follow doctors advise for the use of car seat, how to handle babies in travel.